Sunday, October 9, 2011

foridr.com

All these things you see on the web, free ebooks for the worth of your email address, software you download and procure a month later solely when you are certain you prefer it, tracking codes, A/B split testing, …all these things was invented before the 1920s!
Most of what we have a tendency to use in net selling is an application of the principals of the greats like Claude Hopkins, the advertising genius who thought of using coupons to trace results of ads. (If you haven’t browse Hopkins’ book The Science of Advertising then you are in for a true treat!)